Materials machine learning has achieved remarkable success in building accurate predictive models for properties such as formation energy, band gap, and mechanical strength. Yet the ultimate purpose of the field is not prediction but design: the discovery of new materials that deliver target properties under real-world constraints. This perspective argues that the community must shift from prediction-centric to optimization-centric workflows. Prediction-centric approaches focus on minimizing mean absolute error on randomly held-out test sets, while optimization-centric workflows aim to maximize (or minimize) a target property value within practical budgets, constraints, and sequential decision-making. These are fundamentally different objectives that demand different methods, evaluation metrics, and research priorities. A prediction-centric model may achieve low error on interpolation tasks yet fail catastrophically when asked to guide the search for extreme or out-of-distribution materials. In contrast, optimization-centric workflows treat the machine-learning model as a surrogate within an iterative loop that actively selects the next experiment or simulation. Four core principles underpin this shift: explicit goal specification that includes both the objective and all relevant constraints; robust constraint handling that distinguishes hard feasibility requirements from soft trade-offs; uncertainty awareness, where every prediction is accompanied by well-calibrated uncertainty estimates essential for balancing exploration and exploitation; and closed-loop integration that connects the model directly to automated or high-throughput experimentation and simulation. Adopting these principles will require new evaluation protocols that measure the best material discovered, sample efficiency, regret, constraint satisfaction, and extrapolation distance rather than isolated accuracy metrics. The implications extend to model development, benchmark design, journal standards, and funding priorities. Only by embracing optimization-centric workflows can materials machine learning fulfill its promise of accelerating discovery and delivering materials that solve pressing societal challenges.